Archive for January, 2010

Advertising for Lasik can be somewhat deceptive.  Often you’ll hear high tech words used to imply that a surgeon uses all of the latest technologies available, but that is not necessarily the case.  “Custom”, “Customized”, or “Customvue” are terms that I’ve heard used in this way in Lasik advertising.  Although customized treatments are a key component to most Lasik systems in use today, advertisers often emphasize the word “custom” while neglecting to mention that they use bladed systems when making the Lasik flap.  In my opinion, that is a serious omission and misleading to the patient.  The most current and safest technologies involve Lasik systems that are bladeless.  Although the custom technology is still important, if the surgeon is not clearly using a blade-free system like the Intralase®, then they cannot truly say that they are using the most advanced, precise, and safest Lasik technology.